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The modern phase of country music began in the 1960s with the introduction of the electric guitar by Léo Canhoto and Robertinho, inspired by Elvis Presley and country music. In the following decade, Sérgio Reis contributed to its popularization by adopting a cowboy look and recording traditional repertoire. In the 1980s, country music became massively commercialized with a romantic approach, resulting in several successful duos. At the same time, urban country music mixed elements of country music with MPB. Against this commercial trend, artists emerged who sought to rescue country traditions.
