The launch of O Rei do Gado took place two months after

The launch of O Rei do Gado took place two months after the death of 19 landless workers in Eldorado dos Carajás, Pará. The soap opera was a pioneer in addressing agrarian reform and the Landless Rural Workers Movement (MST) on Brazilian television, through the characters played by Jackson Antunes and Ana Beatriz Nogueira. The theme caused a great impact in the media and society in general, generating a great discussion on the issue of agrarian reform in the country.
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