≡December 4th is Advertising
December 4th is Advertising Day, in honor of the first congress of advertising professionals held in Buenos Aires, Argentina, in 1936. This event gave rise to the celebration, which, a year later, became known as Pan-American Advertising Day, and was only recognized internationally in 1970. Advertising is crucial to the success of companies, as it helps sell products and services by creating needs in consumers. Professionals in the field use creativity and information to persuade customers through various media, such as television, radio, newspapers and social networks. Throughout history, advertising has evolved from simple advertisements in the 19th century to more sophisticated techniques, including illustrations. The 1950s brought television, and regulatory laws introduced in 1988 also impacted the industry.
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