In 1952, the idea of building Morumbi
In 1952, the idea of building Morumbi, at the time the largest private stadium in the world, arose. The proposal was from the then treasurer of the club Laudo Natel. To raise funds for the construction, São Paulo sold 12,000 captive chairs as permanent assets. The stadium was inaugurated incomplete, on October 2, 1960, in order to raise more funds, with ticket sales and advertising. It also had the support of public money. Cícero Pompeu de Toledo Stadium was completed just 10 years later.
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