≡March 21 is Color
March 21 is Color Day, an initiative by the International Color Association (AIC) to highlight the importance of colors in various areas, such as art, design, science and psychology. The date was chosen because it marks the equinox, a time when day and night are of equal length, symbolizing the balance between light and darkness.
Colors play an essential role in communication, influencing emotions, perceptions and even human behavior. In the world of art and design, they are fundamental to conveying messages and creating unique atmospheres. In psychology, studies show that certain hues can affect mood and even boost productivity.
On International Color Day, several institutions around the world promote events, exhibitions and lectures on the influence of colors in everyday life. The celebration reinforces the importance of this visual element and invites people to observe the chromatic beauty present in nature and in everything around them.
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