November 11 is Singles
November 11 is Singles ' Day and is especially popular in China . The date, also known as "Double 11", was chosen because the number 11/11 visually represents four "1s", symbolizing the idea of being alone. The celebration was created in the 1990s by students at Nanjing University who wanted to establish a day to celebrate singleness and the pride of being single. Although it began as a celebration among friends, Singles' Day quickly grew into one of the world's largest shopping events, driven by e-commerce giant Alibaba. In 2009, the company launched a Singles' Day campaign of discounts and special promotions, encouraging people to "treat themselves". Since then, the date has become a major commercial event, with sales surpassing those of Black Friday and Cyber Monday.
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