The Anime That Conquered Generations
In 2021, Jujutsu Kaisen not only won over audiences worldwide with its huge success, but also played a crucial role in popularizing the shonen genre among the younger generation in a new way. An interesting fact that many don't know is that the design of the protagonist Yuji Itadori was inspired by the style of the manga's author, Gege Akutami. The author drew Yuji with simpler, more "human" features, seeking to create a closer connection with the audience, making it easier for them to identify with the character.
In addition, Jujutsu Kaisen has stood out for an unexpected collaboration with the fashion world. Several streetwear brands have released collections inspired by the characters and iconic scenes from the series, showing how anime culture is increasingly influencing other industries, beyond animation. The growing popularity of anime reflects the evolution of how Japanese pop culture is interacting with fashion and other areas of contemporary society.
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