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In the 2000s, the music industry launched a movement similar to university country music, featuring a series of artists such as Bruno & Barretto, César Menotti & Fabiano, Gusttavo Lima, among others. This movement continues to grow, with new talents emerging mainly in Mato Grosso do Sul and São Paulo. The fifth phase, known as agribusiness, began around 2020, standing out for its exaltation of the countryside, agriculture and agribusiness. This new trend combines elements of traditional country music with modern influences, such as funk, rap and electronic music, attracting both traditional fans and aficionados of contemporary genres. Some artists highlighted in this movement include Ana Castela, Luan Pereira, Leo & Raphael, DJ Cris no Beat, among others.
